Archive | November, 2009

Amazon Kindle’s viability in India (Wharton Article)

14 Nov

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A really informative article on Knowledge@WhartonIndia about the viability and market potential of Amazon Kindle’s entry into Indian Market caught my eye.

Post the launch of Kindle DX, which was much fanfare, it hasn’t gained much a momentum. Indian market doesn’t seem to have given an open arm to this new ebook Reader on the shelf.

"There is no plan to advertise the Kindle," says Laura Porco, director of Kindle Books, who was in Mumbai last month for the launch. "We will rely on word-of-mouth publicity."

 

But who is going to create a word of mouth. Indians are pretty stiff about talking good about something. On top of that, connectivity in India (on the fly) is not much to support Amazon’s vision of “download any book in 60 seconds”.

At a price of $350 it is really difficult for an Indian consumer (the regular 9-to-5) to imaging buying a tablet that only reads books and newspaper. The same price brings her a laptop, with many more features. At the same time, the biggest enabler to Kindle is connectivity, which will take much more time to make it possible for the “60 second download”.

For the full article jump here

 

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The World’s Most Powerful People – FORBES

14 Nov

Forbes in a special report on Nov 11, has released a list of 67 most important people in the world.

Here is the full list.

Obama for the most obvious reasons stands on top of this list. Four of them are Indians. Osama bin laden also takes a seat in this list (God knows where he is now)

1. Barack Obama 24. Kim Jong Il 47. Dominique Strauss-Kahn
2. Hu Jintao 25. Jean-Claude Trichet 48. Zhou Xiaochuan
3. Vladimir Putin 26. Masaaki Shirakawa 49. John Roberts Jr.
4. Ben S. Bernanke 27. Sheikh Ahmed bin Zayed al Nahyan 50. Dawood Ibrahim Kaskar
5. Sergey Brin and Larry Page 28. Akio Toyoda 51. William Keller
6. Carlos Slim Helu 29. Gordon Brown 52. Bernard Arnault
7. Rupert Murdoch 30. James S. Dimon 53. Joseph S. Blatter
8. Michael T. Duke 31. Bill Clinton 54. Wadah Khanfar
9. Abdullah bin Abdul Aziz al Saud 32. William H. Gross 55. Lakshmi Mittal
10. William Gates III 33. Luiz Inacio Lula da Silva 56. Nicolas Sarkozy
11. Pope Benedict XVI 34. Lou Jiwei 57. Steve Jobs
12. Silvio Berlusconi 35. Yukio Hatoyama 58. Fujio Mitarai
13. Jeffrey R. Immelt 36. Manmohan Singh 59. Ratan Tata
14. Warren Buffett 37. Osama bin Laden 60. Jacques Rogge
15. Angela Merkel 38. Syed Yousaf Raza Gilani 61. Li Rongrong
16. Laurence D. Fink 39. Tenzin Gyatso 62. Blairo Maggi
17. Hillary Clinton 40. Ali Hoseini-Khamenei 63. Robert B. Zoellick
18. Lloyd C. Blankfein 41. Joaquin Guzman 64. Antonio Guterres
19. Li Changchun 42. Igor Sechin 65. Mark John Thompson
20. Michael Bloomberg 43. Dmitry Medvedev 66. Klaus Schwab
21. Timothy Geithner 44. Mukesh Ambani 67. Hugo Chavez
22. Rex W. Tillerson 45. Oprah Winfrey  
23. Li Ka-shing 46. Benjamin Netanyahu  

 

For the full report click here

Amazon Kindle’s viability in India (Wharton Article)

7 Nov

image

A really informative article on Knowledge@WhartonIndia about the viability and market potential of Amazon Kindle’s entry into Indian Market caught my eye.

Post the launch of Kindle DX, which was much fanfare, it hasn’t gained much a momentum. Indian market doesn’t seem to have given an open arm to this new ebook Reader on the shelf.

"There is no plan to advertise the Kindle," says Laura Porco, director of Kindle Books, who was in Mumbai last month for the launch. "We will rely on word-of-mouth publicity."

 

But who is going to create a word of mouth. Indians are pretty stiff about talking good about something. On top of that, connectivity in India (on the fly) is not much to support Amazon’s vision of “download any book in 60 seconds”.

At a price of $350 it is really difficult for an Indian consumer (the regular 9-to-5) to imaging buying a tablet that only reads books and newspaper. The same price brings her a laptop, with many more features. At the same time, the biggest enabler to Kindle is connectivity, which will take much more time to make it possible for the “60 second download”.

For the full article jump here

 

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Workshop on "When your Brand is your Business" @ WE School (Welingkar), Bangalore

7 Nov

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Welingkar Institute of Management, Bangalore

is organizing a B2B Branding Workshop on 13th November 2009.

The theme of which is :

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This one day event would be featuring good practices in the space of Corporate Brand Management.

Speakers include:

  • Sachin Mulay (GM, Strategy Marketing at Wipro)
  • Raghu B. Viswanath (MD of Vertebrand)
  • Pandrang Row (Partner at Vertibrand)
  • Dr. Githa Heggde (Head of Marketing at WE School, Bangalore).

This event is in joint organization with:-

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The keynote points that will be covered are:

  • Importance of Branding for B2B
  • Developing a Good/Strong Brand
  • A Company’s Intelligence and Personality of a Brand
  • Importance of Design, Creativity in Branding

Who should attend:

All those interesting in selling their business to another business. And to students and academicians of business management, this is an interesting workshop

For registration, details and further information please contact

Soumya Chakraborty (+91 9886713367)
email:soumya.chakraborty(at)gmail(dot)com

 

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