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FACEBOOK Status trends of 2009

2 Jan

Facebook has come up with top 15 status trends of 2009 based on what people update in their statuses. Facebook calls it the study of ‘memes’, ideas that are in minds of people which they want to share.

Facebook says

To generate the list, we started by looking at how many times each phrase with length from one-to-four words occurred in U.S. Facebook status updates, then we computed the rate at which each phrase occurred in 2009 compared to 2008. Using some data-mining methods detailed here, we analyzed important bursts in activity around words and series of words to find the key trends for the year. All personally identifiable information was removed from the status updates to conduct this analysis, and no one at Facebook read the individual status updates.

 

The top 15 memes were as follows

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For detailed explanation of all the 15 memes, click here

 

Facebook has done a great job by posting this whole analysis. This kind of data will be much helpful to a lot of marketers. Looking at the trends, and getting more deeper into the data may help the marketer to know what kind of communication messages need to be created.

Specific area/country wise data and analysis can be sought from FB, to use it effectively to generate online strategy on FB.

Amazon Kindle’s viability in India (Wharton Article)

14 Nov

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A really informative article on Knowledge@WhartonIndia about the viability and market potential of Amazon Kindle’s entry into Indian Market caught my eye.

Post the launch of Kindle DX, which was much fanfare, it hasn’t gained much a momentum. Indian market doesn’t seem to have given an open arm to this new ebook Reader on the shelf.

"There is no plan to advertise the Kindle," says Laura Porco, director of Kindle Books, who was in Mumbai last month for the launch. "We will rely on word-of-mouth publicity."

 

But who is going to create a word of mouth. Indians are pretty stiff about talking good about something. On top of that, connectivity in India (on the fly) is not much to support Amazon’s vision of “download any book in 60 seconds”.

At a price of $350 it is really difficult for an Indian consumer (the regular 9-to-5) to imaging buying a tablet that only reads books and newspaper. The same price brings her a laptop, with many more features. At the same time, the biggest enabler to Kindle is connectivity, which will take much more time to make it possible for the “60 second download”.

For the full article jump here

 

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Amazon Kindle’s viability in India (Wharton Article)

7 Nov

image

A really informative article on Knowledge@WhartonIndia about the viability and market potential of Amazon Kindle’s entry into Indian Market caught my eye.

Post the launch of Kindle DX, which was much fanfare, it hasn’t gained much a momentum. Indian market doesn’t seem to have given an open arm to this new ebook Reader on the shelf.

"There is no plan to advertise the Kindle," says Laura Porco, director of Kindle Books, who was in Mumbai last month for the launch. "We will rely on word-of-mouth publicity."

 

But who is going to create a word of mouth. Indians are pretty stiff about talking good about something. On top of that, connectivity in India (on the fly) is not much to support Amazon’s vision of “download any book in 60 seconds”.

At a price of $350 it is really difficult for an Indian consumer (the regular 9-to-5) to imaging buying a tablet that only reads books and newspaper. The same price brings her a laptop, with many more features. At the same time, the biggest enabler to Kindle is connectivity, which will take much more time to make it possible for the “60 second download”.

For the full article jump here

 

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