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Amazon Kindle’s viability in India (Wharton Article)

7 Nov


A really informative article on Knowledge@WhartonIndia about the viability and market potential of Amazon Kindle’s entry into Indian Market caught my eye.

Post the launch of Kindle DX, which was much fanfare, it hasn’t gained much a momentum. Indian market doesn’t seem to have given an open arm to this new ebook Reader on the shelf.

"There is no plan to advertise the Kindle," says Laura Porco, director of Kindle Books, who was in Mumbai last month for the launch. "We will rely on word-of-mouth publicity."


But who is going to create a word of mouth. Indians are pretty stiff about talking good about something. On top of that, connectivity in India (on the fly) is not much to support Amazon’s vision of “download any book in 60 seconds”.

At a price of $350 it is really difficult for an Indian consumer (the regular 9-to-5) to imaging buying a tablet that only reads books and newspaper. The same price brings her a laptop, with many more features. At the same time, the biggest enabler to Kindle is connectivity, which will take much more time to make it possible for the “60 second download”.

For the full article jump here


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Workshop on "When your Brand is your Business" @ WE School (Welingkar), Bangalore

7 Nov


Welingkar Institute of Management, Bangalore

is organizing a B2B Branding Workshop on 13th November 2009.

The theme of which is :


This one day event would be featuring good practices in the space of Corporate Brand Management.

Speakers include:

  • Sachin Mulay (GM, Strategy Marketing at Wipro)
  • Raghu B. Viswanath (MD of Vertebrand)
  • Pandrang Row (Partner at Vertibrand)
  • Dr. Githa Heggde (Head of Marketing at WE School, Bangalore).

This event is in joint organization with:-


The keynote points that will be covered are:

  • Importance of Branding for B2B
  • Developing a Good/Strong Brand
  • A Company’s Intelligence and Personality of a Brand
  • Importance of Design, Creativity in Branding

Who should attend:

All those interesting in selling their business to another business. And to students and academicians of business management, this is an interesting workshop

For registration, details and further information please contact

Soumya Chakraborty (+91 9886713367)


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