Tag Archives: PersonalityNot Included

TRUTH is a loaded word

19 Oct

From “Personality Not Included” by Rohit Bhargava


Truth is a loaded word. Marketing is not about the search for truth, and we all know it. If it were, no one would believe that a bottle of water shipped halfway across the world with an image of a Swiss mountain on it was any more healthy than one bottled in a Coca-Cola plant in Connecticut. To compensate for having a less than interesting “truth” behind their products, brands often invent a truth. If I told you the number of times I have been in meetings where people debated whether we should use the word healthful or healthy to describe a product, you’d understand the pain involved in trying to find a truth. Maybe you feel it already.


I like this specifically, because it talks of the falseness of TRUTH in marketing and its so much TRUE…

Quite a pun of words, eh!


I am also looking forward to reading “The NEW NEW thing” by Michael Lewis. I borrowed it from my professor, but more of a friend Mr Pankaj Guglani, Founder, REDQUANTA.com

“Personality Not Included” by Rohit Bhargava

15 Jun

Came accross this book “Personality Not Included” by Rohit Bhargava while searching for SMM (Social Media Marketing)

This is his presentation about the making of the book.

Did you notice the simplisitic nature of this presentation and yet so powerful it is!!

I personally am looking forward to reading this book soon.

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