Tag Archives: india

Amazon Kindle’s viability in India (Wharton Article)

14 Nov

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A really informative article on Knowledge@WhartonIndia about the viability and market potential of Amazon Kindle’s entry into Indian Market caught my eye.

Post the launch of Kindle DX, which was much fanfare, it hasn’t gained much a momentum. Indian market doesn’t seem to have given an open arm to this new ebook Reader on the shelf.

"There is no plan to advertise the Kindle," says Laura Porco, director of Kindle Books, who was in Mumbai last month for the launch. "We will rely on word-of-mouth publicity."

 

But who is going to create a word of mouth. Indians are pretty stiff about talking good about something. On top of that, connectivity in India (on the fly) is not much to support Amazon’s vision of “download any book in 60 seconds”.

At a price of $350 it is really difficult for an Indian consumer (the regular 9-to-5) to imaging buying a tablet that only reads books and newspaper. The same price brings her a laptop, with many more features. At the same time, the biggest enabler to Kindle is connectivity, which will take much more time to make it possible for the “60 second download”.

For the full article jump here

 

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Amazon Kindle’s viability in India (Wharton Article)

7 Nov

image

A really informative article on Knowledge@WhartonIndia about the viability and market potential of Amazon Kindle’s entry into Indian Market caught my eye.

Post the launch of Kindle DX, which was much fanfare, it hasn’t gained much a momentum. Indian market doesn’t seem to have given an open arm to this new ebook Reader on the shelf.

"There is no plan to advertise the Kindle," says Laura Porco, director of Kindle Books, who was in Mumbai last month for the launch. "We will rely on word-of-mouth publicity."

 

But who is going to create a word of mouth. Indians are pretty stiff about talking good about something. On top of that, connectivity in India (on the fly) is not much to support Amazon’s vision of “download any book in 60 seconds”.

At a price of $350 it is really difficult for an Indian consumer (the regular 9-to-5) to imaging buying a tablet that only reads books and newspaper. The same price brings her a laptop, with many more features. At the same time, the biggest enabler to Kindle is connectivity, which will take much more time to make it possible for the “60 second download”.

For the full article jump here

 

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BUNKA Jr Secondary School – KIEO – Tokyo Japan Visit – March 16, 2009

9 Jul

March 16, 2009

The next  2 days were supposed to be spent with KIEO students. Our first pitstop was BUNKA junior high school, under KIEO university.

So our journey starts with a small bag with a few clothes enough for next 2-3 days and we set out on the morning of 16th.

Pretty dust bins I saw on the roadside shop, 4 types, one for each category of waste.
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See this one ( and we thought we only hung our stuff outside in our balconies.
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When we reached the main gate of the school we saw this. The sign was designed by the principal of the school himself!!
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Students discipline starts the moment you enter. You have to take out your shoes and put in the rack exactly in the same direction, and wear red coloured slippers inside.
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We were welcome by a opening speech by the principal of the college Akira Watabe. The student to his right is Hiro, who helped in translating to english. He also had taken up the responsibility of being the leader for the day.
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Post this we all gathered in a auditorium cum basketball stadium of the school. There were interaction sessions. Students were sitting there, most of them clueless as to what is happening. Some of us spoke about India and Indian lifestyle through a simple presentation.
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These guys are singing there school song for us. We loved the song. Will try to put it up here some time.
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Each of us was assigned one classroom to interact with and talk to the students. I was excited. They love Indian culture, especially hindi. If you say namaste to them, they will immediately flock around you and do a V sign, and echo namaste loud and clear. Here is how the class room look from inside.
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Each classroom has a AIM of its own which as a class activity they put up on a board. Noticeable is that each student also has a short term AIM to be fulfilled which he articulately draws and puts on the board.
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Was wondering do we find these in Indian schools?
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12:30 PM. Lunch time. Ate this->
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Interestingly, extra curricular form a very important part of their school life. School nurtures the talents. Every open space all around the school on every floor had paintings, sketches, stories, poems written by students and pasted open.
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This is me(center), with Ukita Waru(left to me) and other Japanese student.
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This lot of girls were screaming out NAMASTE (hello) and BAHUT ACHHE (very good) when I greeted them similarly.
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After a lot of enjoying and talking with them, we left for our next stop which was KiraKara Street.

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